Five people were shot dead and three wounded when a hunting dispute erupted into a shootout in rural Wisconsin near the Minnesota border.
The manner of the killings and the context were especially disturbing, as the suspect actually hunted down some of his victims with his 7.62mm assault rifle.
But what I find only slightly less disturbing is this headline:
The Australian: Row ends with five deerly departed [November 23, 2004]
How a reputable news organization actually has the audacity to make a morbid pun on such a horrific incident is truly a sign of the times.
The real litmus test is how many people will read this headline and not be able to hold back a chuckle.
A lot of seared hearts and minds. Products of the media we consume. I still struggle to truly feel sorrow as I should.